Companies are always seeking ways to streamline their hiring processes. Geo-verified job referrals are one of the most innovative solutions that are currently becoming popular.
With its geolocation targeting, the companies now have an opportunity to access a more effective and efficient method of finding the right candidates to recruit.
This article discusses the reasons that geo-verified job referrals are gaining popularity, the way they work and the advantages and functionalities they can provide to organizations.
What is an Employee Referral?
An employee referral is a procedure whereby existing employees refer prospective candidates to vacant positions that exist in their organization. Such referrals usually have some additional benefits, including a better cultural match and a greater likelihood of retention.
This approach enables companies to take advantage of networks of the existing workforce to identify qualified candidates.
Why Companies Value Employee Referrals
Employee referrals are highly valued by companies for several reasons:
- Higher Retention Rates
The employee referral is more likely to remain longer in the company due to the fact that they have known the culture and expectations of the firm. They are better suited to the job and will be less likely to quit in the first months.
- Faster Hiring
Referrals also accelerate the hiring process since the applicants are already pre-qualified by the employee who knows the needs of the company. This makes the interviews shorter and there will be fewer assessment rounds, which will lead to faster decision-making.
- Cost-Effective
Employee referrals do not require costly advertisements for jobs and recruitment firms. The companies can save a lot on recruitment expenses and at the same time, have access to quality candidates.
- Higher Quality Candidates
The referrals are usually done by trusted employees who are well aware of the qualifications and the company culture and therefore, the candidates are well-suited to the job. This minimizes the possibility of recruiting people who do not necessarily meet the needs or values of the company.
What is Geolocation Targeting?
Geolocation targeting is a process where location-based data can be used to target a person or a specific group. When applied to the recruitment process, geolocation targeting is the process of using the geographical location of candidates to optimize and enhance the recruitment process.
This allows the companies to make better choices regarding their recruitment campaigns, especially when it comes to matching the candidates to the position that best suits their location and availability.
What's the Role of Geolocation in Recruitment
Geolocation is an important parameter in the hiring process, as it enhances the efficiency of the hiring process. One such factor is that candidates who are nearer to the location of the company in terms of geography might understand the needs of the local market better and might be more open to offers because of their proximity.
Also, the geolocation data can assist the employer in recruiting in a particular region/area during a recruitment exercise, so that the employer reaches the target market at the right time.
How Does Geolocation Targeting Work?
Geolocation targeting is driven by a number of technologies such as tracking using GPS, IP address mapping, and cell phone location data. These technologies will allow companies to gather and process location-based data about job seekers. The GPS data on smartphones or any other mobile phone can give real-time data on the location of a user, whereas IP address mapping enables companies to guess the location of a user using his or her internet connection.
How Companies Implement Geolocation Targeting
Companies usually apply location-based job boards, geo-targeted advertisements, or recruitment software to implement geolocation targeting. These sites help companies to reduce their list of candidates by geographical location, down to city, state or even neighborhood.
Also, the geolocation-based referrals are combined with the employee referral programs, in which employees are able to suggest candidates in certain locations, so that the whole process is more effective.
4 Benefits of Geo-Location Targeting for Companies
- Faster Recruitment Process
Companies can also accelerate the recruitment process by using geolocation data. Employers are no longer forced to go through a high number of applicants since they can now target candidates located in geographical proximity, thereby saving time on screening and interviews. This strategic selection will help hiring teams identify qualified employees without wasting time.
- Improved Candidate Quality
Geo-targeting assists companies in identifying candidates who are conversant with the location and the job market. This results in candidates who are better prepared and have a high chance of succeeding in the position. Same-region candidates are also more likely to accept a job offer since they do not experience the logistics of relocating, which contributes to increased retention rates.
- Cost Efficiency
Hiring staff who are in faraway places may be more expensive; they may have to pay relocation costs or expect higher wages because of the cost of living in some places. The geo-location targeting minimizes these expenses because it targets candidates in a geographical location, and the companies are bound to recruit local candidates, which is usually cheaper.
- Better Cultural Fit
Applicants who belong to the same region tend to be more familiar with local traditions, tastes, and the culture of work. This results in an improved cultural fit, which is essential in retaining employees. Geo-targeting will provide companies with an opportunity to hire candidates who would fit better into the company's values and work ethics.
4 Features of Geo-Location Targeting for Companies
- Analytics and Reporting
The geo-location targeting tools usually have sophisticated analytics and reporting capabilities that enable companies to monitor the effectiveness of targeted recruiting campaigns. Companies are able to analyze important metrics like click-through rates, candidate engagement, and conversion rates, and thus optimize their job referral program and make data-driven decisions.
- Customizable Geofencing
Geofencing enables businesses to establish virtual fences in geographic locations. When candidates leave or join these regions, they will automatically receive a notification of the jobs that suit their geographical location. This will make sure that the companies are reaching potential candidates in particular areas and are contacting the right individuals at the right moment.
- Location-Based Job Matching
The location-based job matching is an aspect that enables companies to match candidates to job postings depending on their location. By screening the applicants based on proximity, businesses are able to get in touch with the most appropriate ones who can easily and conveniently travel to the workplace or are already within the neighborhood.
- Automated Job Alerts
Another helpful aspect of geolocation targeting is automated job alerts. In case a new job opening is available and corresponds to the location and profile of a candidate, it is possible to send an immediate notification through the system. Such automation assists firms in keeping in touch with the candidates in real time and they never miss a qualified candidate.
Conclusion
Geolocation targeting is revolutionizing how businesses do recruiting through the use of geo-verified job referrals. Through location-based data, businesses will be able to make better hires, accelerate the recruitment process and reduce expenses.
Not only can geo-location targeting be used to recruit local talent but it can also be used to match jobs to certain areas. Geo-location targeting is a smarter, more efficient method of hiring.
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